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  Bickster

Apple App Store Diary Part 2

4/7/2013

2 Comments

 
I made a couple more changes last week to increase DPart's rank in the app store search results.  I also came to some new conclusion on how the app store ranks and returns search results.

  • App review's take 1 day to be posted on the app store
  • Changes to your description take 1 day to be posted
  • It looks like keywords in the app title have more weight than your keywords
  • App reviews do not seem to increase an app's search result rank.  As far as I can tell, only the number of downloads can increase an app's search result ranking. 


This week I'm going to make one more change to try to increase my search result ranking and increasing the number of search results DPart is included in.  Im going to change the title of the app to be Disney World Park Transportation – Disney Bus Wait Times and Schedules - DPart.  Adding "Transportation" to my title in addition to my keywords might increase the app's potential to get found.  The other change I'm going to make is to the description.  I'm going to try to sell the app better in the description.  More call to action text.  "How to" section.  I'm hoping these changes will increase the number installs.


What will also be interesting to see this week is if the number of DPart installs go down.  The big spring vacation week might have been last week which means less people vacationing at Disney this week.

Here is an good article that talks about App Store SEO.  http://searchenginewatch.com/article/2214857/App-Store-Optimization-8-Tips-for-Higher-Rankings
2 Comments
Dave
4/22/2013 05:53:58 am

I just found your app today by typing Disney Transportation into i-Tunes. Something you might consider adding to your app that might be helpful is a Best Route calculator that you can put a start and end location, and it would give you the best Disney Transportation option. For example: From: Downtown Disney to Blizzard Beach and it would give you the best bus (or combination of buses) to get there.

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Chris link
4/23/2013 02:59:38 am

Good idea. I'm sure there are a lot of people who don't know how to get from point A to point B the fastest at Disney World. I think I've tried almost every route at Disney World to get to where I wanted to go. There are definitely pros and cons to each. Depending on whether you want to experience the journey or you're starving and just want to eat!!!

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